Every Great Journey Begins with Love

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Every great journey begins with love. Ours began with a grandmother's dream, to give her
grandchildren the same gentle, natural care that generations of mothers and grandmothers had
lovingly shared for centuries.

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I am Dr. Aarti Tolia, founder of ADNA Naturals, a grandmother, researcher, and a lifelong
believer in the healing power of nature. Like many grandmothers, I grew up watching simple
kitchen remedies and garden herbs work wonders for babies. Long before pharmacies filled our
shelves, it was NaniMaa's wisdom that cared for little ones with love, patience, and natures
finest ingredients.

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These treasured NaniMaa Nuske were more than home remedies, - they were generations of
experience, trust, and care, lovingly passed down from one generation to the next. Whether it
was soothing delicate skin, comforting tiny bumps, nourishing with herbal oils, or protecting
babies with natures goodness, these time-tested remedies were always a grandmothers first
choice.

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The Moment That Changed Everything
When my grandchildren were born, I wanted them to receive that very same natural care. Like
every grandmother, I wanted only the safest, purest, and most effective products for their delicate
skin.

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Then came a simple moment that changed everything:
One day, my little grandson stumbled while learning to walk. Instinctively, I prepared a
traditional herbal paste using trusted natural ingredients—the same comforting remedy that had
been used in our family for generations. But when I searched the market for a safe, plant-based
balm specially created for babies, I was surprised to discover that although many products

existed for adults, there was no dedicated herbal solution designed specifically for babies tiny
hurts and falls.

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That single moment became the beginning of a much bigger mission.
I realized that if our own family struggled to find truly safe, natural, baby-friendly products,
countless other parents must be facing the same challenge.

At the same time, modern parents were living increasingly busy lives. While they valued
traditional baby care, very few had the time to prepare homemade herbal remedies the way
previous generations did.

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We knew this precious heritage deserved to be preserved—not forgotten.

And that how ADNA Naturals was born.

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Bringing NaniMaa's Wisdom to Modern Families
Our vision was never to replace traditional wisdom - Our mission was to preserve it.

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Together with my daughter, Dr. Namrata Shah, Mrs. Tanzania 2021, a researcher, accomplished
academic, internationally travelled professional, and passionate advocate of healthy living, we
set out to transform trusted NaniMaa Nuske into safe, convenient, scientifically developed baby
care products for modern families. Her curiosity, global exposure, spirit of innovation, and
commitment to continuous research inspire ADNA Naturals to blend traditional wisdom with
modern science while meeting the evolving needs of today parents..

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Our philosophy has always been simple: Why should parents have to choose between
traditional wisdom and modern science when they deserve both?

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We believe that nature and science should work together—not compete with each other.

That belief became the foundation of ADNA Naturals.

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Tradition Researched. Science Refined.
Creating ADNA Naturals was not a short journey.

For more than 18 months, we researched traditional Ayurvedic formulations, herbal ingredients,
modern dermatological science, ingredient safety, sustainable manufacturing, and the evolving
needs of babies and parents across India, East Africa, and the United States.
We carefully studied the goodness of herbs, plants, roots, flowers, and natural oils that had been
trusted by generations of grandmothers. Every ingredient was selected with purpose. Every
formulation was refined with care. Every product was thoughtfully created to combine the
wisdom of Ayurveda with modern scientific standards.

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The result is a range of baby care products that are inspired by tradition, supported by science,
and designed for todays families.

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Natures Goodness in Every Bottle
Every ADNA Naturals product reflects our unwavering commitment to purity, safety, and
effectiveness.

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We thoughtfully combine carefully selected plant-based ingredients, traditional Ayurvedic herbs,
and modern research to create products that are gentle on babies delicate skin.

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From our signature Herbal Baby Balm for Hurts Falls to our nourishing Baby Herbal
Massage Oil, Baby Lotion, Head-to-Toe Wash, Shampoo, Diaper Rash Cream, Ayurvedic
Tummy Roll-On, and other thoughtfully crafted products, every formulation is created with love,
care, and responsibility.
Our products are clinically tested, manufactured under strict quality standards, and developed
with one simple principle:
If it is not good enough for our own babies and grandchildren, it is not good enough for yours.
More Than Baby Care

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At ADNA Naturals, we are not simply creating baby care products.

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• We are preserving a heritage.

• We are bringing back the trusted wisdom of grandmothers in a form that fits todays lifestyle.

• We are helping modern parents experience the comfort of traditional care without compromise.

• We also believe that caring for babies means caring for the world they will inherit. That is why we continuously strive to create products that are gentle on delicate skin while being mindful of nature and future generations.

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Every bottle carries more than carefully selected ingredients:

• It carries a grandmothers love.

• A mothers care.

• Generations of wisdom.

• And the reassurance of modern science.

• Our Promise

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Today, families across India continue to place their trust in ADNA Naturals because our
philosophy has never changed.

Nature First. Tradition Always. Science Assured. Love in Every Drop.

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Our story is not simply about building a brand.
It is about preserving family traditions, honoring generations of wisdom, and transforming time-
tested herbal care into products that parents can trust with complete confidence.

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It is about proving that age is never a barrier to innovation and that the most meaningful ideas are
often born from love.

At ADNA Naturals, our promise is simple:
What we sell is what we use on our own babies.
Because every baby deserves the purest, safest, and most loving start in life.

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ADNA Naturals

A Grandmother's Wisdom. A Mother's Vision. A Familys Legacy.