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About Us

newborn skincare routine

Traditional Elegance in Harmony with Contemporary Simplicity

At ADNA Naturals, every product begins with a simple belief—a baby deserves the same care that a NaniMaa would give. Rooted in the warmth of traditional Indian wisdom and backed by modern science, ADNA Naturals is a NaniMaa + Mom–inspired brand, created to bring safe, gentle, and truly natural care to your baby’s everyday life.

We understand that today’s parents want more than just products—they want trust, safety, and transparency. That’s why we bring time-tested, traditionally rooted Ayurvedic & plant-based baby products that are lab-tested (dermatologist-approved + pediatrician-tested), with a safety-first formula for baby wellness. After all, we have made these products for our own babies—and now for yours.

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Our Story

As a Grandmother I was very selective and concerned at the birth of my Grandchild and wanted to give all that my mother & grandmom used for baby care then, but that is simply not possible in today's busy world with the busy lifestyle of the dynamic young mothers. This made me restless, and the seeds were sowed to make our own earth friendly & authentic baby products, in a time-honored pattern. While in the process of carving a niche for ADNA Naturals, me, my daughter & Mr. Tolia were very firm & keen on incorporating the traditional ingredients and methods of baby care while keeping in mind the current baby skin requirements with the changing atmosphere & the modern & bustling world. Our strategy in building the brand was simple to craft baby safe products that not only resonate but also propels our conventional ways. Our traditional knowledge embodies a wealth of wisdom and experiences of natural ingredients used over millennia from direct practices over generations till date. For more than 18+ months of in-depth research (India/East Africa/USA) and looking into every minute details of the where abouts of earth friendly baby skin safe needs, ADNA Natural is here. We have clinically tested the products and also are using them on our own baby with complete satisfaction. We thrive to respect & preserve customary baby care practices as they are ecologically healthy. What soaks in the skin through ADNA Naturals baby products is what the baby will thank the mother now and for life

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natural baby skincare

Frequently asked questions

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